Writing

Articles & essays

Notes on product engineering, AI adoption, digitalization, systems thinking, and building teams that scale — by Ravi Bhushan Ojha, VP of Product Engineering at Zithara Technology.

January 21, 2026 Digitalization

Digitalization Didn't Just Automate the Real World. It Changed How We Think About It.

When the real world moved into systems, clarity entered decision-making. And with clarity, questions started surfacing — the right ones.

8 min read

LinkedIn AI & Decisions

Work Gets Done Right When Humans Ask the Right Questions

Why clarity of thinking matters more than speed — especially in the age of AI.

External

LinkedIn Product Engineering

Why Common Sense Is the Most Underrated Skill in Product Engineering

How simplicity and judgment outperform complexity at scale.

External

LinkedIn Retail Technology

Building Technology for Retail Taught Me This: Effort Doesn't Scale

Lessons from real-world systems, customers, and outcomes.

External